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Should You Show Cart Totals In Checkout?

 

I recently listened in on a web clinic from Marketing Experiments titled Optimizing Shopping Carts for the Holidays. One of the case studies presented was particularly intriguing. If you read the title of this post you guessed the subject of the test — showing cart totals in checkout. Cart totals in checkout – best practice? Back in 2007, Elastic Path conducted an audit of the Internet Retailer Top 100 for our Ecommerce Checkout Report. At that time, only 14% of checkouts displayed cart review boxes in checkout. Conversion rates were 60% higher for the sites that didn’t show cart totals.

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