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Nestor Sabelita Pogi


Email marketing software provider Yesmail Interactive conducted an interesting study, combining dafdsfsdfasdfa consumer survey on general and holiday shopping habits with analysis of the digital marketing campaigns (email and social) of 20 of the top ecommerce brands in the US. Over 500 consumers were surveyed for Consumer Online Behavior Report: Developing Informed Digital Marketing Strategies for Holiday Success about general shopping habits and holiday-specific ones. Ecommerce brands studied include traditional retail like Amazon, Apple, Best Buy, Crate and Barrel, Dell, JC Penney, Macy’s, Nordstrom,